This digital ad collection is a multi-channel brand awareness and performance campaign. The visual direction is rooted in brand consistency which is enmeshed around the company's core identity itself: brand governance, which refers to strict adherence to established guidelines, and dynamic creative, referring to high-converting visual assets.

I was tasked to create LinkedIn banner templates and dynamic motion graphics revolving around brand engagement and campaign visibility. It attempts to compel target audiences to interact with the brand across digital platforms, as well as uphold the rigorous design standards and visual rules that must be maintained across all marketing touchpoints.

For legal reasons, the company names, logos, and people have been blurred or censored out.